Essential Tips when Using Instagram for your Business

Instagram is one of many popular social apps that businesses use today. It may not qualify as a marketing strategy for some, but you will be surprised at what it can offer as an advertising tool. Even if you already have Facebook or Twitter, it wouldn't hurt to add one more. In the area of social signals, there really is no such thing as less is more.

And since getting a good wireless broadband is a lot easier than ever before, creating and updating your Instagram should not be that tricky. In fact, you can even install an Instagram App on your phone or tablet:

Instagram App on Google Play for Android users

Instagram App on iTunes for iOs devices

There are rules, however, that you need to follow just like any social media platform. Here are some guidelines to ensure you are using your Instagram wisely to benefit your business:

·         Post relevant photos

Posting a picture of a bar of soap for your detergent line? A set of mugs for your home ceramic products? These may be your official product photos, but will it interest your audience? It is a no brainer for businesses to use the product photos they have, but that does not mean it will entice your audience.

Instead of posting a bar of soap from your detergent line, post a picture of a kid and a puppy playing in a tub filled with water and soap suds. And instead of posting a set of mugs from your home ceramic products, post a picture of a group of friends enjoying coffee using your mugs. Be creative and post an experience that will entice your audience to buy even if you are not using your official product photos.

·         Create a full profile

It is the only way of telling your followers that you are truly the brand you represent. Also, unlike Twitter, there is no way to verify your account on Instagram.

If you want to promote your business on Instagram, you need to provide your complete business name, website link and contact details that you know your customers will need from you. At the end of the day, if your follower is unable to get the get the information they need from you, they will simply look away and move on.

·         Always interact with your followers

Since it is a golden rule not to over-post, it is important to appear engaged with your followers by interacting with them on the said platform. It is impossible not to be notified of the posts your Instagram photos receive, so make sure to respond to them, especially if it is a query or a form of concern. It makes followers feel good to be responded to. It means their points are treated well across.

Investing on social signals is essential for any small or large business. It is a form of free advertising that provides benefits that traditional advertising cannot readily offer. To use Instagram well for your business’ exposure, invest in a fast and reliable broadband internet that will not be a disappointment.